Intent Design Orchestration is a methodology that shifts the focus from user input to understanding and shaping user intent. It acknowledges that user intent is complex and evolving, requiring design to support its formation and negotiation rather than just simple capture.
Synoic believes the definition of usability is being rewritten, moving beyond designing perfect UIs to advancing relationships between users, AI models, data, tools, policies, and human oversight. This approach adapts from the traditional command-based usability paradigm to the complexities of AI-driven systems.
Intelligence orchestration is a new architectural approach designed to determine what AI should do and where human judgment is essential. It recognizes that intelligence is not a single endpoint but an orchestrated effort, crucial for effective human-AI collaboration.
According to Synoic, AI shifts the designer's role from primarily building screens to shaping user intent. Designers must now focus on advancing complex relationships within AI models, data, tools, policies, and human oversight, rather than just perfecting user interfaces.